Archive for the ‘Ad Server’ Category

Network in a Box Part 2

Long, long, looong time ago I wrote about setting up a virtual network using XEN virtual machines, with everything running on the same server. In the first part of this post I’ve mostly described my 2-day experience with making this work and now I’m simply going to copy & paste a README file I’ve created [...]

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Network in a Box

I finally managed to get a new development server that I’ll use to build the ad server engine I was talking about. As you (might) know from my previous post, the system is supposed to run on multiple load-balanced servers. Using this setup I believe scaling won’t be a problem in the future, but I [...]

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Ad Server: System Design & Architecture

In a recent post I mentioned my next big project is to build an ad server engine. This will basically respond to ad requests and will record stats for served ads (such as impressions, clicks, custom interactions and whatever else you might want to track). This post is about the system’s design, how its different [...]

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Building an Ad Server Engine

My next major project will be to build an ad server engine. When I say “engine”, I’m referring only to that part of an ad server that will deal exclusively with ad delivery, basically the part that receives and responds to ad requests from publishers.
Although there’s a lot more going on in a full-featured ad [...]

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