In a recent post I mentioned my next big project is to build an ad server engine. This will basically respond to ad requests and will record stats for served ads (such as impressions, clicks, custom interactions and whatever else you might want to track). This post is about the system’s design, how its different [...]

My next major project will be to build an ad server engine. When I say “engine”, I’m referring only to that part of an ad server that will deal exclusively with ad delivery, basically the part that receives and responds to ad requests from publishers.
Although there’s a lot more going on in a full-featured ad [...]